Executive Research Institute International 

Rupa Ranganathan is an advertising and public relations practitioner from India who has been deeply rooted in the U.S. multicultural marketing practice. Since 1998, she has led the ethnic marketing practice for a well-known New York based conference firm and has directed over 75 executive conferences relating to the robust growth of U.S. Hispanic, Asian-American, African-American, Urban and other niche segments.

She has extensive experience in the area of healthcare marketing and communications, having worked with Asia's leading healthcare group -The Apollo Hospitals Group, as their General Manager, Marketing and Public Relations. In 2008, she has received a one year appointment as a Senior Scholar with the prestigious Jefferson Medical College, based in Philadelphia, PA, and she will be supporting their wider mission towards public health policy.

Her perspectives on multicultural marketing and communications have been featured in Pharma Voice, Design Display & Ideas, Tampa Tribune, Marketing y Medios, Hispanic Marketing & PR, PRSA, QRCA's View and various other trades. In India, her perspectives have appeared in The Hindu Businessline, Economic Times and The Independent.

She has addressed various groups including the 17th Annual Educational Travel Conference, Kellogg School of Management MBA students, Asian American Advertising Federation and MMR's Multicultural program at NYU, and Healthcare Businesswomen's  Association and the National Organization for Divesity in Sales & Marketing.

Most recently, she was part of the advisory group that staged the Confederation of Indian Industry's Fourth Annual Health Summit  in November 2007 in New Delhi. 

Rupa started her independent practice in May of 2007 and is a literacy volunteer in Parsippany New Jersey, where she conducts programs for immigrants looking to learn English and prepare for their U.S. citizenship test. 

Life member with the New York based South Asian Journalists Association, she is also on the board of Raleigh North Carolina based, National Organization for Diversity in Sales and Marketing. She is also an early supporter of New York based South Asians in Media and Marketing Association. 

In 2006 and 2007, she was invited to judge the Asian American Advertising Federation's Annual Awards and has served two terms on the Board of Directors for the Asian American International Film Festival in New York City.

Rupa is Charter President of the Rotary Club of Madras Shakti, based in Chennai, India, which began with the misison of enrolling women members to the club.

What works and What's Next?

Series of Senior Executive Round tables to discuss the impact, influence and opportunities of the growing Hispanic, Asian-American, African-American, Urban and other niche markets on the U.S. Economy.

Multidisciplinary thought leaders and practising executives will be tapped into for providing insights and vision into this very compelling market force.

For additional information, please contact

Rupa Ranganathan, President at

ruparanganathan(at) yahoo dot com