Executive Research Institute International 

rūpa ranganathan - Multicultural Strategist

 

 

 

http://www.multiculturalfaqs.typepad.com/ruparanganathan 

Visit blog for a discussion on cultural fluency for the marketplace

 

Executive Research Institute International LLC

United States

 

 

 

 


 


 

 


 

Building fluency with Multicultural and Global consumers and markets is probably going to be the most valuable asset in today's marketplace.

Ethnic and global market segments beckon almost every single category of product or service or business2business offering.

Almost 40 percent of beverage giant PepsiCo's revenue came from international markets. Every demographic study in the United States points to the growing influence and purchasing power of Latinos, Asian Americans, Blacks and various other niche segments. 

Find out how you can leverage this boom in multicultural economies  and cultivate growth in an otherwise downturn economy.

Capabilities include:

  • Executive conference development and PR 
  • Qualitative research for South Asian segment and Healthcare sectors
  • B2B PR for Ethnic Media Platforms and Multicultural businesses
  • Customized ethnic marketing intelligence and training on multicultural communications, sales and outreach.
  • India research and business development strategies

 rūpa ranganathan 



Ethnic Marketing Research, PR and Executive Intelligence forums  

Executive Research Institute International LLC

United States