rūpa ranganathan - Multicultural Strategist
http://www.multiculturalfaqs.typepad.com/ruparanganathan
Visit blog for a discussion on cultural fluency for the marketplace
Executive Research Institute International LLC
United States
rupa
Building fluency with Multicultural and Global consumers and markets is probably going to be the most valuable asset in today's marketplace.
Ethnic and global market segments beckon almost every single category of product or service or business2business offering.
Almost 40 percent of beverage giant PepsiCo's revenue came from international markets. Every demographic study in the United States points to the growing influence and purchasing power of Latinos, Asian Americans, Blacks and various other niche segments.
Find out how you can leverage this boom in multicultural economies and cultivate growth in an otherwise downturn economy.
Capabilities include:

Ethnic Marketing Research, PR and Executive Intelligence forums
Executive Research Institute International LLC
United States
rupa